One of the benefits of business blogging is the SEO improvements it can bring to your main business site. The ways these benefits come about are diverse, but in order to use a blog to boost the traffic and ranking of other sites you have to be able to attract visitors to your blog first. Targeting the keywords in your niche is one way to bring in search engine traffic.
There are 4 simple methods to optimize the content you publish on your blog for targeting keywords. By combining all these techniques into your blog posting formula you will increase the likelihood of being found by search engine visitors for the keywords you are targeting. Let’s run down the 5 ways you can target keywords with your blog:
- Use keywords in the title of your posts – If you are wanting to target the keyword “XYZ Widgets” then include that keyword in the title of your post. It goes without saying, but the words in the title of a blog post carry a lot of weight in how it is listed in the search engines.
- Tag the post with your keyword – You should be tagging all of your posts. Using a keyword specific tag on your post will give it a little more “oomph’ for the term that is being targeted. Keep the tags related to your content though; it’s not a good idea to use tags that are not relevant to the article you published.
- Include the keyword in your Category – You have an article about “XYZ Widgets” and you have used that keyword in the title of your post and you have also tagged it with “XYZ Widgets”. How about having your article listed under the Category of “XYZ Widgets”? Every little bit helps!
- Meta description tags – Include your keywords in the meta tag description of your blog post. Having a keyword specific description about your content is another little boost for the area you are targeting.
If you’re business blog is new, it will take some time before it begins to get good rankings from the search engines for the keywords or market you are targeting. Given a little time along with effective optimization of your publishing techniques and you will eventually start to dominate the keywords you are after!
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Don’t forget content – content – content … ensure that it is rich with your keywords, keeping in mind keyword density and keyword proximity. Unique and fresh content filled with keywords!
Great article, thanks for sharing your thoughts.