thatMLMbeat’s last blog post..Secrets of Success in 8 Words and 3 Minutes

You bring up many points that I did not expound upon and you state them very well!

On topics such as these I have not defined them in a concrete and definitive way as there is always an exception to the rule. Yes, when you outsource your writing to another individual or company you risk misinformation and/or lack of passion but sometimes you may strike gold and those are the writers to hold on to!

Much of what I’ve posted so far are general guidelines; they are not a definitive guideline to be followed for every situation. There can be circumstances that would necessitate a person to go outside these guidelines and a careful analysis of your blogging goals will help point you in the right direction. Business blogging is definitely not a “one size fits all” kind of format and it is important to consider all facets of your industry when you in order to customize and optimize your blogging approach.

I do hope you continue to comment on the posts that are published here because your insight is of value to other readers.

First, you mention that writing should be done ‘in-house.’ Honestly, I would love to see the founder of every company do their own writing. For instance, I follow a lot of what Richard Branson blogs and tweets. He’s a fascinating individual. Unfortunately, he simply doesn’t have the time to be posting with so much already on his plate. I’m not saying he never does his own stuff, but that’s what makes those tidbits so much more interesting. In a way, it builds up the buzz so to speak.

The rest of the information posted there is done in house. You can tell instantly (and I don’t mean by the pronouns). It isn’t that they are bad writers, it’s just that they don’t have the same passion.

Businesses can hire people who are passionate about the business, but these are few, far, and in between. You only have to walk into a local store to find proof. This doesn’t mean that the employee doesn’t like his job, but love is another matter.

If they were told they needed to work for free until the business became profitable, I guarantee there would be a stampede to the door. When it comes to my business, I’ll go down with the ship before I am willing to let it go.

Time management also comes into consideration. Would it be more profitable for high-end management to work on achieving their business goals, or writing a blog post? If you choose those who have smaller amounts of responsibility, and only truly know one area of the business, does the company gain?

In my opinion, it isn’t so much a question of hiring a writer. The real issue is hiring the right one. I am not a car fanatic, but you give me a topic on music, for example, and I can write forever with no less passion than the business who hired me. At the same time, you could hire someone in house who shares the same passion, and you would end up with a similar product as the one the writer produced.

Hiring writers that speak another language is an issue, and it has nothing against these writers. The US market is the largest in the world followed closely behind Canada, Australia, and the UK. If I were from a foreign country, I would head straight to the largest market (ok, I’m from Canada, so I guess I am foreign, but you know what I mean).

Because of the economical differences between these countries, it drives the price per word down, the quality isn’t there, and it just doesn’t work. I will argue for them as well. I personally know a few writers from third world and emerging markets who are equal to or better writers than I am. They have the talent, and the passion that has driven them to learn the finer points of the language. They have it down to an art.

Lastly, it depends on the targeted market. If I owned a business targeting those starting in SEO, it may be in my better interest to hire a writer who knows some, is interested, but isn’t an expert. They are able to capture the subject from a beginners perspective, and don’t leave out the small tidbits that experts take as second nature.

So yes, if a business has the time, means, and talent to blog, do it! If you can’t, or don’t want to, select the right person for the job.

Thank you for bringing up the topic! I’m afraid it is one that isn’t discussed often enough. Plus, you have to admit the regurgitation of information has gotten out of control

Angie Haggstrom’s last blog post..10 Surefire Ways To Fail At Being A Freelance Writer