A very common problem among bloggers, especially niche bloggers, is coming up with new and fresh content when you feel you have already blogged everything there is to blog about your particular topic. Many people battle with this roadblock and there are some things you can do to combat this.
First, there is always something else you can say! You may have had a niche blog for several months and feel you have hit the point where you have said everything you ever wanted to say about the subject. If you are operating a specialized blog that is targeting a specific keyword, then you should expand your range just a little. Instead of just focusing on “red widgets”, branch out a little and touch on “red brick widgets” or “colored widgets”.
If branching out a little doesn’t strike your fancy, what about creating new blog posts based on a reader(s) comments? If you’re like me, you often find that your readers will bring up points you may have overlooked. Take what they said and expound upon it and you have a new source of material, and you also promote the fact that the views of your readers play an important role in your business blog.
Creating new blog posts that explain a concept using different methods is also a good way to keep your blog fresh and relevant. For example, let’s suppose you started a blog on graphic design to help your main graphic design business site. In your blog you have posted a few “how to” posts on creating some graphical goodies for websites using Photoshop. How about providing new content on how to do that with other programs, such as GIMP? By doing this, you keep adding new content while also expanding the appeal of your blog to different visitors.
Sometimes having a fresh set of eyes is the best thing. If you feel that you are “stuck” with your blog, let someone else take a look and/or author a few posts. Guest posting is a very popular trend among bloggers and having someone else provide content for your blog is mutually beneficial. You get fresh content with a unique perspective, and the guest blogger gets more exposure for his or her blog. It’s a win-win situation.
These are but a few ways to break out of stale and repetitive content for your blog. Do you follow these tips, and if not, what are the steps you take? How do you continue to provide fresh and new content for your blog after you feel that you have already said everything it is that you wanted to say?